Snarky Behavior

SICK Designs

July 3, 2008 · Leave a Comment

One of my best friends works for adidas in the basketball apparel department.  Part of his job is coming up with design concepts when the brand is making pitches to sign NBA rookies.

He approached a designer from the label UNDRCRWN to come up with some concepts that appealed to the players’ hometowns.  It’s unlikely the designs will ever hit market, but it’s cool to know that conceptual art is used for endorsement deals.  They kind of remind me of those old Score baseball cards with the cartoonish big heads.

Anyway, the appeal to the hometown results in product lines like Reggie Bush’s 619 (San Diego) themed apparel (see below), or the New Orleans gear.  Pretty neat.

Categories: Neato
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